From country to continent – ATV expands its reach

Company Overview

ATV broadcasts African programming across Sub Saharan Africa. Form its origins as a news-based Zimbabwean channel, ATV has developed into a general entertainment channel for the whole continent.

Objectives

ATV wanted to move out of its niche programme focus and audience base in Zimbabwe and to develop its vision of providing a broad range of African programming direct to homes across the whole continent.

How we helped

With the huge footprint provided by the IS10, Viewsat was able to open up to ATV the vast potential audience throughout Sub-Saharan Africa. Furthermore, ViewSat’s experience of helping companies expand their network reach was invaluable in ATV’s successful growth.

Results

ATV successfully launched its African broadcasting channel and has plans for further expansion.

“ViewSat have been great to work with. They are approachable, understand the restrictions we work under, and their engineering staff have proved exceptionally helpful when we were setting up and when we hit problems installing new encoder equipment. We would definitely recommend ViewSat and will continue to use the company as we expand.”

Michael Rudolph, ATV