From country to continent - ATV expands reach

Company Overview
ATV broadcasts African programming across Sub Saharan Africa. Form its origins as a news-based Zimbabwean channel, ATV has developed into a general entertainment channel for the whole continent.

Objectives
ATV wanted to move out of its niche programme focus and audience base in Zimbabwe and to develop its vision of providing a broad range of African programming direct to homes across the whole continent.

How we helped
With the huge footprint provided by the IS10, Viewsat was able to open up to ATV the vast potential audience throughout Sub-Saharan Africa. Furthermore, Viewsat’s experience of helping companies expand their network reach was invaluable in ATV’s successful growth.

Results
ATV successfully launched its African broadcasting channel and has plans for further expansion.